Defining the Process to Follow in How to Get Product Reviews on Amazon
Amazon has become a powerhouse – it’s one of the largest companies in the world, and it has singlehandedly changed the retail industry on a global scale. It has also become an incredibly important marketplace for individual sellers, allowing you to reach customers in any country around the world where Amazon’s website is accessible.
Of course, finding traction as an online retailer is not that simple. You can’t just post your products to your Amazon seller page and then expect them to fly off the shelves. Today’s consumers won’t buy anything if there are no customer reviews to tell them if it’s worth their time and money.
On the other hand, while 90% of Amazon customers seek reviews before buying, only about 6% of them will leave reviews in the first place. This leaves many retailers struggling to learn how to get product reviews on Amazon.
Why You Need to Get Amazon Reviews
Why do you need to learn how to get Amazon product reviews in the first place? Why do you even need to “get” reviews on Amazon? Won’t they build over time, naturally, as customers buy your products?
Sadly, that usually does not work. In most cases, your customers aren’t going to leave reviews in the first instance. Few of them do, as we mentioned a moment ago. Also, your problem is compounded because reviews are needed to build trust and encourage conversion. Without reviews, you cannot do that, which means most of your would-be buyers will be going elsewhere. That in turn, drives down your success and makes it less likely that you’ll sell a product. It’s a catch-22 situation.
How to Get Product Reviews on Amazon
Sadly, recent changes to company policy have made the process of how to get reviews on Amazon incredibly difficult. For instance:
- You’re no longer able to ask a customer to leave a positive review.
- You’re no longer able to offer any form of incentive (free product, discounted product, etc.) in exchange for a review (whether positive or negative).
- You’re no longer able to ask a customer to change their review, even if you’ve worked with them to change a negative experience into a positive one.
Where does that leave you? You’re still struggling with how to get Amazon reviews. Thankfully, the answer is as simple as the situation is complicated, which is to say that it’s straightforward, not particularly intricate, and completely compliant with Amazon’s terms and conditions regarding reviews.
The first step in how to get Amazon product reviews is to find the right system. It needs to adhere to some specific criteria:
Legal: First, and foremost, any system that offers an answer to the question of how to get product reviews on Amazon must be legal and conform to Amazon’s terms and conditions for reviews.
Automated: Any system for how to get product reviews on Amazon must be automated so that you can save time, hassle and money, while still building the customer review base necessary for traction and success.
Effective: It must have proven effectiveness in how to get product reviews on Amazon, and should not only encourage your customers to leave a review in the first place but to leave a positive review.
Knowledge: Any system designed to answer how to get Amazon product reviews should also deliver in-depth knowledge concerning customers that aren’t happy with their purchase. This information can then be used to fine-tune your offerings.
Marketing Capabilities: Finally, you should be able to capture customer information that allows you to home in on your ideal audience and build success through targeted marketing.
Our Solution to the Problem of How to Get Product Reviews on Amazon
If you think a system that does all that we mentioned above is impossible, we’d beg to differ. We have a solution that answers the question of how to get Amazon product reviews, is completely legal, and is automated. Also, it ensures that you’re not only reaching the right people, but that you can build your marketing list, and even learn about reasons for unsatisfactory purchases.
Ready to make a major change and learn how to get Amazon product reviews? Call us today at 760-203-5303 for a custom quote.